Our Story

Ryan Edwards outside Abbey Road Studios

Audoo was created in 2018 by CEO & Founder, Ryan Edwards. Our vision is to create a more accurate system for compensating artists and composers.

In 2016 Ryan was shopping in a popular department store when he heard his own top 10 hit being played. He teased his wife that he might be paid a couple of pence for the broadcast, but after checking his royalty account, he was surprised to see that actually, he hadn’t been paid for it at all.

After carrying out some research, Ryan found that historically, Performance Rights Organisations (PROs) have paid royalties from estimations based on popular radio play and manual data-entry. As a result, artists and composers, just like Ryan, miss out.

We have created a solution which tracks actual played music and relays that information in real-time to help PROs digitise and streamline their processes, resulting in more accurate and transparent royalty distribution.

Our audio meter simply plugs in to commercial establishments such as shops, restaurants, gyms and bars and takes a digital imprint of the music played. This data is then analysed for PROs who ensure artists, composers and publishers are compensated fairly and accurately, every time their music is played.

Ryan Edwards headshot

Ryan Edwards

Founder & Chief Executive Officer

Ryan is the Founder of Audoo.

He has spent the past decade creating digital & data propositions for FIFA, B&Q, Carphone Warehouse, Best Buy, Visa and loyalty challenger, Bink.

In 2013 he was part of the multi-award winning Grapple Mobile team which was acquired by Monitise PLC for $75m.

Before his professional career Ryan achieved commercial success with his band The Lines in 2008 reaching the UK Top 10 with their single Domino Effect.

Glynn Gordon headshot

Glynn Gordon

Chief Operating Officer

Glynn has over 25 years leadership experience in operations, product development & manufacturing.

He has established a number of businesses and worked with some of the worlds biggest retail brands including H&M, Sports Direct, and Tommy Hilfiger across the UK, USA and China, to deliver innovative asset protection solutions.

Glynn has a passion for developing and delivering innovation and describes himself as one part geek, one part entrepreneur, and two parts lover of live music.

Greg Watts headshot

Greg Watts

Chief Marketing Officer

Greg has 20 years experience accrued as a Marketing Executive at leading blue-chip tech and start-up companies including Visa Europe, Dixons Carphone and T-Mobile.

In addition to his role as CMO, he is the Founder of Demand Creation Partners, a London-based growth consultancy which helps tech companies to accelerate and scale.

He writes a regular column for Fintech Futures and is a regular speaker, chair and panellist at industry events, as well as a Visiting Lecturer at The American University in Paris.

Oliver Clay

Head of Technology

Oliver has over 10 years’ experience in engineering R&D, having held positions across software, firmware, electronic hardware & system design. Since completing his MEng in Mechatronic Engineering, Oliver has worked for the British Government, Oil & Gas services, Med-Tech companies and most recently, as Development Manager at Powervault, designing the latest in Smart Energy Storage. Oliver describes himself as a passionate 'geek’ and loves a technical challenge. He gets a thrill from delivering a product in a smart way, using just the right amount of hardware, firmware & software. In his free time he volunteers as a STEM ambassador, encouraging and inspiring the next generation of engineers.
Jess O'Brien headshot

Jess O’Brien

Marketing Manager

Jess has a track record of developing marketing programmes for fast-growth startups.

Before joining Audoo, she spent two years at loyalty fintech, Bink, developing their digital
and consumer strategy, working with some of the UK’s biggest retailers and banks.

Jess also has a history in the creative industry, featuring in London’s West End production of Les
Misérables, as well as a number of short films.

She now utilises her creative energy to deliver visionary and inventive marketing strategy for establishing brands.

Greg Gormley headshot

Greg Gormley

Non-Executive Director

Greg is a co-founder of Bink, which raised £30m to create a retail revolution enabling frictionless engagement between shoppers and retailers taking major investment from Barclays Bank.

He trained as an Accountant and previously worked at News Corp where he spent a number of years focussing on Technology.

Greg now works with highly innovative starts up, investing and assisting in their strategy, growth and vision.

Nigel Elderton headshot

Nigel Elderton

Board Advisor

Nigel is the chairman of PRS for Music & European President of Peer Music.

He began his career in music publishing at Chappell Music in 1975 before moving on to EMI Music Publishing a year later.

During the following twelve years Nigel worked across various departments from finance to management, radio promotion and A&R and in 1982 he was given a new role of launching EMI’s New Business Development Division which established the first dedicated TV, Film and Advertising Synch’ Licencing department in UK publishing.

In 1989 Nigel was offered the opportunity to head up MCA Music’s synch’ licensing team and having been approached by Lucian Grainge he later launched a similar department for Polygram Music.

In 1991 Nigel was asked by Ralph Peer owner and CEO of Peermusic to become European President and continues in this role today.

Nigel has or continues to serve on many industry boards including:

• MPA Board
• PRS Board
• PRS Chairman
• MCPS Board and ex Chair of MCPS
• Director UK Music 2006-2010
• Director of IMPEL 2011-2017
• Director of ICE Operations
• Founding Trustee of the PRS Foundation
• Fellow of the RSA

Chris Herbert headshot

Chris Herbert

Board Advisor

Chris is a world renowned Talent Manager, he created the Spice Girls, formed / managed the boyband Five, and represented the band Hear’Say as part of the music reality TV show ‘Popstars’, as well as managing all the artists from the BBC music show, ‘Fame Academy’ amongst others.

He has become one of the fore-runners in commercial music management, managing performers, writers and producers.

In 2001 his talents were recognised by the Music Managers Forum and he was awarded the prestigious ‘Manager of the Year’ award by the MMF.

Chris has managed Ivor Novello and Brit Award winners, he’s been responsible for selling millions of records with his artists and projects scoring massive global hits along with sell-out worldwide tours.

Chris also launched TV production company Scream Films and built the business up to be one of the leading Independent Production Companies in the UK.
Scream was voted ‘Most Creative Independent’ by the Broadcast Commissioners survey. Due to its success Fox Television Studios bid and acquired the business.

Rick Riccobono headshot

Rick Riccobono

Board Advisor

Rick is a 30 year music industry veteran, specialising in publishing and music rights ventures.

He is a former Vice President of National Creative Affairs at major music publisher CBS Songs and established its international presence in the world marketplace along with being instrumental in the acquisition of global powerhouse United Artist Music.

Rick also served as the Vice President of Broadcast Music Inc. (BMI) Western Region and Australia where he oversaw the daily activities of performing rights relating to repertory, new music, TV and Film.

He is a published author on cross boarder music licensing for PWC and Global Wireless Convergence.

Rick is acknowledged as a global leader in ever-changing entertainment rights, and has recently been honoured by the Australian Government as a patron of the Australian Music Business.

Frank

Chief Cuteness Officer

Frank has a proven track record of team building and motivation. He is passionate about mental wellbeing, promoting regular ‘play time’ and encouraging office mischief. In his spare time, Frank loves going for walks at Wimbledon Common, chasing squirrels with his best friend, Dash.

Who We Work With

Isabel Garvey

Managing Director

Ben Cossor

Senior Account Director

Valerie Oladeinde

Account Manager

Cameron Fraser

Account Executive

Scarlett Freeman-Bassett

Junior Account Executive

Don’t Just Take Our Word For It

One of the greatest challenges that the music industry currently faces is the identification
and global tracking of performances of our repertoire. This is a pivotal time for our industry
as we grapple with the exponential growth in data and reporting and I believe that Audoo's
ground-breaking technology will play an important role in providing the necessary data in a
reliable and cost-effective way which can be easily utilised by PRO's around the world.

Nigel EldertonChairman of PRS for Music & European President of Peer Music

Over the years, I have managed artists, bands, songwriters, producers and I have run my
own publishing company, so I have witnessed first-hand and felt the frustration of not being
accounted to fairly.

Chris HerbertTalent Manager & Spice Girls Creator

As a firm believer in leveraging the latest innovations to improve business infrastructure, I
feel that Audoo’s propositioning is necessary, and essential in propelling the industry
forward.

Rick RiccobonoEx-VP of BMI and Advisor to AMRA

Audoo’s solution for improving public performance royalty reporting could have a real impact benefiting both songwriters and PROs - and we are happy to help them navigate the journey. With Abbey Road Red, we’re pushing the boundaries of what is possible across the value chain through constructive innovation, and couldn’t be happier to be a part of Audoo’s journey.

Isabel GarveyManaging Director of Abbey Road Studios