The last weekend in February saw the 5th instalment of Measure of Music, a virtual event celebrating music, tech & data in a weekend long conference and hackathon. The event attracted a diverse group of speakers and participants from a variety of backgrounds, from 71 countries and 17 time-zones around the world - this year was bigger than ever!

Audoo is proud to have sponsored this year’s event, and to kick-off the weekend by speaking about the importance of accurate public performance data within the music industry, and how it enables accurate distribution of performance royalties to artists, writers and rightsholders (watch replay). It was a pleasure to provide real-world data collected from our Audio Meters across four territories and three continents.

A huge thanks goes to our engineering team, who dedicated their weekends to help and mentor participants throughout the weekend wherever possible. It was impressive to see so many participants committed to their projects and delivering the best pitches they could after a gruelling 48 hours. Hearing teams discuss how public performance data can be used to train models and add value to artist marketing/audience development strategies was especially pleasing!

Congratulations to the winning team (Team 6) for their pitch on Gigatlas, a platform for simplified data-driven tour planning. Gigatlas was proposed as a one-stop-shop helping artists plan tours based on audience data, venue location and predicted travel costs. A great initiative for independent and emerging artists, and another example where Audoo public performance data could be used to identify and validate potential audiences.

For example, if Luminate and Chartmetric data help to identify audiences using streaming data, Audoo public performance data can help to validate these audiences and propose new ones based on the traction of track/artist plays by within industry sectors and commercial premises.

Understanding where and when music is consumed in the commercial sector can help to surface data-driven insights, and identify new potential audiences or placements for artists.

Well done again to everyone involved – organisers, participants, mentors and speakers. We look forward to seeing what's in store for next year's event.

• If you’re a creator, rightsholder or PRO/CMO interested in hearing how we can support you - head to our solutions pages or reach out for a demo.
• If you want a deeper dive into our technology - check out this system architecture blog from our CTO Steve Robbins.

Hash Riaz, 

Head of Product