News
Audoo, the music recognition technology company revolutionising public performance royalties, has announced a partnership with premium pub company Metropolitan Pub Company, to install Audoo Audio Meters™ in all of their pubs across major UK cities.
8th January 2025
Audoo and Metropolitan Pub Company Partner to Drive Accurate Music Royalty Distributions for Artists and Songwriters in UK Pubs.
Audoo, the music recognition technology company revolutionising public performance royalties, has announced a partnership with premium pub company Metropolitan Pub Company, to install Audoo Audio Meters™ in all of their pubs across major UK cities including London, Manchester, Glasgow, Edinburgh, Bath and Cambridge. This partnership seeks to accelerate Audoo’s mission to establish accurate and transparent data collection from the music played in these venues.
Millions of pounds in royalties are lost annually, partly due to inaccurate music reporting in public spaces. Audoo’s Audio Meter™ addresses this by capturing precise data on music played, ensuring artists and songwriters are fairly compensated. For Metropolitan pubs, this partnership provides a robust solution to support both the music industry and their venues, allowing them to play music and support artists and songwriters with greater transparency and accuracy in royalty management.
For pubs playing music, having the right public performance licences in place together with accurate royalty reporting is critical, while also supporting the creative ecosystem. Music plays an integral role for customers, with research showing that almost 80% of people admit to staying in a venue longer if good music is playing, with a further 60% saying they would then spend more on food and drink. Music is also essential for staff, creating an enjoyable and engaging working experience.
As a prominent pub chain in the UK, Metropolitan Pub Company’s adoption of Audoo’s Audio Meter™ technology is poised to set a new benchmark for the industry, encouraging more venues to follow suit in both supporting artists and songwriters through accurate royalty reporting and ensuring they are providing high-quality music experiences that enhance the overall pub experience.
The GDPR-compliant devices, which don’t compromise on public privacy, are currently used in 15 countries across four continents to track and report songs played in public performance locations like cafes, bars, hair salons, restaurants, gyms and retail locations. This partnership is just the beginning, with Audoo and The Metropolitan Pub Company setting a new standard in music royalty reporting that could ripple across the hospitality sector.
Ryan Edwards, CEO of Audoo, commented: "We're thrilled to partner with The Metropolitan Pub Company to bring the Audoo Audio Meter™ to some of the most iconic pubs in the UK. Accurate royalty reporting is not just about fairness for artists and songwriters, but it also helps organisations like The Metropolitan Pub Company enhance their music offerings while meeting their licensing requirements. This sets a new standard in the hospitality industry and we help to encourage similar organisations to follow suit. Together, we're ensuring that music, one of the most important cultural elements of any social space, is properly valued and reported."
Kyle Miller, Operations Director at Metropolitan Pub Company, said: "At Metropolitan Pub Company, we understand the value that music brings to our pubs. It's not just background noise; it's a key part of the atmosphere we create for our guests and our staff. Working with Audoo ensures that we're supporting artists and songwriters by accurately reporting the music played in our venues, while also offering our customers and employees a great musical experience. We are delighted to partner with Audoo and help them expand their technology offering across the UK, bringing accurate reporting to every public performance location.”