After hearing his music being played in a famous London department store—and subsequently discovering he was not getting paid for the usage of his Top 10 song—former musician Ryan Edwards delves into the challenge.

Finding that public performance royalties were often from estimations based on popular radio play and manual data-entry, Ryan creates Audoo, with a vision to deliver a more accurate system for compensating artists and composers for the public performance of their work.

Renowned as Europe’s first music-tech incubator, Audoo is part of a select cohort on this prestigious programme, which finds and nurtures inventors and early-stage businesses introducing the next generation of technology into the music industry.

Audoo is among a British delegation of innovative tech companies selected to join the UK Department for International Trade and the Mayor of London for the UK’s flagship showcases at leading tech events CES (US) and CEBIT (Australia), additionally beating 250 businesses to win the CEBIT pitch competition.

Audoo eclipses its latest funding target by raising £1.5 million and relocates to Tileyard London, an innovative hub for music creatives with over 70 state-of-the-art music studios.

Among 20 finalists, Audoo takes the title in the Music Marketing/Data Analytics category at the acclaimed MIDEM Music Industry Conference.

Embarking on a Series A funding round, backing comes in from Edinv, Björn Ulvaeus (ABBA founder and CISAC President) and more from existing investors Tileyard London, to the tune of £5.2m ($6.5m). Audoo CEO Ryan says: “To have the continued support from our musical heroes like Björn further helps deliver our vision globally.”

It is the magic number, and the Techround team votes in Audoo among the crème de la crème of UK music and audio-tech companies.

APRA, SACEM, GEMA, JASRAC, PRS for Music and PPL pilot our technology. The evidence and feedback is beyond all expectations... the Audio Meter is the tool PROs/CMOs have been looking for.

Backers of the Audoo mission continue to pour in. Raising a further £7.2m ($8.9m) in this funding round led by Edinv, and attracting the notable investment from MPL Ventures.

The UK Creative Industries Council (CIC) selects Audoo in its annual showcase of innovative UK-based companies demonstrating British creativity and ingenuity.

The first Audoo panel at the Austin-based conference called ‘Are You Getting Yours? Public Performance Explored’ is hosted by lawyer and Audoo board advisor Cliff Fluet, joined by Nigel Elderton (PRS for Music Chairman), Pam Shayne (Songwriter) and Molly Newman (CEO of Songtrust America) to an audience of influential executives across music and technology.

In conjunction with APRA AMCOS, OneMusic Australia & OneMusic New Zealand Audio Meters are adopted nationally across both countries.

Audoo collaborates on an industry-first data partnership with the body which governs performing right organisations globally.

The inaugural list celebrating the greatest entrepreneurs in Britain places Audoo among 25 companies to keep an eye on that are ‘on a mission, making great things happen [and] achieving amazing things truly worthy of celebration’.