A new technology is helping Australia’s musicians receive the credit and compensation when their music is being played in business establishments across the country.
21st December 2022
The Audoo Audio Meter, a device introduced from the UK, is able to fingerprint music being played in venues to better reflect the royalties being paid to artists, enabling them to continue sustaining their careers in the midst of the challenges they have faced in the past couple of years.
A OneMusic licence gives users legal access to the majority of the world’s music and enables them to take part in the music economy, allowing more music to be created.
Music creators’ names are displayed on a selection of devices to reflect the impact of the technology on the music scene, including high-profile names such as 2022 ARIA Song of the Year Winner Tones and I, Casey Donovan, Client Liaison, Illy, John Foreman and Tash Sultana.
Some notable investors are behind Audoo Audio Meter, including ABBA’s Bjorn Ulvaeus. Already, a number of businesses across the country have installed the device in a show of support for music and the arts in general.
Sydney-based Luxury salon Barney Martin Hair was one of the first venues nationwide to install the device. Owner Barney Martin explained the decision saying, “We chose to install the Audoo Audio Meter, being creatives ourselves, for our guests in the industry and just in general, we believe proper recognition for one’s work is of the utmost importance, and we believe this is a great way to give them the recognition and royalties they deserve.”
Senior Vice President & General Manager for Asia Pacific at Audoo, Matthew Fackrell, said, “It is so pleasing to see in the first data back from the Audoo Audio Meter installs that some venues are huge fans of local music. A gym in Brisbane’s suburbs featured Ocean Alley, Pnau, Hermitude, Bag Raiders, Cosmo’s Midnight, George Maple, Jungle Giants, Letters to Lions, Jack River, Lime Cordiale, Greta Stanley and Tash Sultana in their first plays, while a music store in Melbourne’s CBD featured KYE, Julia Jacklin, Sensient amongst others.”
Catherine Giuliano from OneMusic Australia praised what she describes as “an outpouring of support from businesses around the country” and expressed her optimism at the impact the Audoo Audio Meter will potentially have for music creators around the country.